Hoffman Photography is a Commercial Photography Business that Creates High End Imagery for Your Business Marketing, Sales and Branding Purposes

We have an Architectural/Real Estate sector to create media for real estate agents, brokers, home builders and construction companies, etc. We offer headshots for individuals and companies of any size. And we specialize in Food & Beverage and Product Photography for small businesses to large scale corporations.

The Home Page here describes our process for food & beverage and Product photography. You can navigate to the Real Estate & Headshots pages using the menu bar above. Thank you for choosing local!

Strong Visual Content AMPLIFIES ENGAGEMENT and SALES. A Strong first impression with professional food photography makes people HUNGRY and WANTING to EXPERIENCE what they are seeing for themselves.

A memorable meal is one that engages ALL of your senses from the start. With food photography, you’re able to capture the visual appeal of your product and persuade people to perceive your food as delicious before they have even tasted it. Images that showcase the quality of your cuisine will draw attention, and trigger hunger.

How Can Hiring A Professional Food Photographer Make A Difference For You?

Food, drink & product photography is very challenging. It requires specialized lighting, equipment, and a great deal of expertise.

As a photographer specializing in Food Photography, Tracy will bring out the colors, textures, contrasts and visual flavors of your food. Hoffman Photography utilizes specialized gear to shape and manipulate light in a cultivated manner depending on your projects art direction and mood.

TELL ME ABOUT YOUR PROJECT

High quality visual content is a key ingredient of any marketing campaign. Visual branding transcends every aspect of a company's presence in the marketplace.

Professional photographs of cuisine is all about showing potential customers what they can expect if they decide to dine at your establishment. One of the first things people look for when they’re trying to decide on a place to go to dinner is photos of the food on the restaurant’s website/social media. It is very important that you have photographs that really show the quality of the food you create. Being upfront about your products and what people can expect, makes your restaurant look and feel professional. This encourages people to trust your restaurant and builds lasting credibility. People can be very picky about their food choices. By showcasing high-quality, professional photos of your menu items, you’re offering customers a vision of what they’ll experience when they choose to dine with you and this allows them to make a more accurate judgement about your business.

Is the Specialized Gear & Lighting that is required different between Portrait and Food & Product Photography?

The short answer is YES! There is a BIG difference. Hiring a wedding photographer or portrait photographer to photograph your food or product will not cut it, they are experts at lighting people for portraits, NOT for lighting food or products for commercial businesses to profit.

Food and product photography is an artistic and technically-advanced process and it is very important to hire someone who understands how to photograph food and products correctly.

Hoffman Photography will make a difference for you and your sales. It has been proven that "strong visual content amplifies engagement and sales"" and that's the service we provide.

Here's how our process works:

PROJECT CHAT

Let's chat! Tell us all about your project.

PROPOSAL REVIEW

We’ll create a proposal for you to approve that clearly outlines your project scope, and the estimated cost.

AGREEMENT + RETAINER

Once the proposal is approved and signed, you’ll be able to schedule your photoshoot, set up a time for us to do some preplanning of your vision and pay the 50% retainer fee – all done securely online.

CREATIVE DIRECTION, PRODUCT DELIVERY & REFINING

This is where the fun begins! We’ll ask you questions and work together on visual references to help you to communicate your exact vision with us. Deliver your products to us or schedule your photography appointment. Rest assured that we are a highly reliable, client-focused, and creative.

We did it! You will receive your images via WeTransfer. Have fun marketing your products with your new, fresh images!

Let's Create Something AMAZING Together!

With food photography, it’s important to show not only the unique and delicious recipes your restaurant or catering company has to offer, but it’s about showing the customer what kind of experience they’ll have when they dine with you. Click below and let's get started.